Orange Salamander®
The 1-minute MedNews app to better reach current and new doctors and pharmacists
Who is the 1-Minute MedNews app for?
The 1-Minute MedNews app is aimed at pharmaceutical, medical technology and healthcare companies for communication around Rx and OTC products.
Please feel free to contact us. We will provide you with personalized, non-binding advice.
Maximum visibility and reach of your product
01 Increase reach –
targeted and legally secure
- More contact with new and existing HCPs, even with or without a small sales force
- Targeted approach to referring physicians to guide patients to specialists more quickly
- Push messages through follower function – direct communication with the target group
- HWG-compliant platform for serious and secure communication
02 Market launches & established
Successfully accompany products
- More visibility before, during and after the launch – for faster market success
- Inform HCPs quickly and efficiently about new studies and real-world data
- Share indication extensions and new therapeutic successes directly
- Condense touchpoint journey – through QR codes, links and integrated follower function
03 Effectively extend congresses
& link
- Publish congress news during the event
- Invite HCPs to symposia or stands in advance
- Increase participant numbers at events, e.g., for in-house or online formats
04 Gain time &
act flexibly
- Use the editorial tool flexibly – control topics, timing and target groups yourself
- Outsource medical writing & content creation – saves internal resources and time
- Have 1-minute videos produced efficiently, e.g., by pharmaceutical representatives or KOLs
05 Reduce costs & impact
increase
- Contribution creation by professionals reduces agency costs
- Long-term visibility of content (12 months) – ideal for sustainable brand building
- Measurable performance: Click rate, view contacts and dwell time show the ROI
- Synergies with the field service – pharmaceutical representatives use contributions as a conversation starter and thus increase the closing rate
Reaching doctors and pharmacists today and in the future where they can be reached and have time: in the morning with coffee, on the train and in the evening on the sofa.
4 1 Functions
01 Medical short content
- Text, video and/or audio: Medical & congress news and product information
- Duration: 1 minute
- With further links
02 Push function
- Push notifications directly to the mobile phone display of the HCPs of the respective discipline
- Maximum visibility for your product messages
- With just one click, the push leads to the desired information
03 Direct chat
- Quick chat between field staff/medical and HCPs directly from a post
- Shortest and easiest way of dialogue
04 Event calendar
- For your own events
- Easily reach your target group, attract participants
- Direct registration on your event homepage
05 Individual editorial tool
- Create articles independently and publish them specifically to specialist groups
- Alternatively: Have our editorial team create and publish content
We demonstrate visibility!
Reach test for your target group(s)
Free - Non-binding - Concrete
For a clever channel mix and sound budget planning
Are your pharmaceutical representatives already using Orange Salamander®?
With your 1-minute news, you get the perfect door opener to HCPs and always have an answer to the question: "What's new?" Your sales force will be more easily received and can gain targeted followers for your company channel. You can also take advantage of the opportunity for direct chat between HCPs and physicians.
Your advantages:
1.
Frequency of contact on site and digitally increases noticeably
2. Sbuild or secure a strong market presence
Arrange a Appointment for more information on how your field staff can use the app.
Content is king!
No banner ads or the like—just informative, short content from our MedWiss team, companies, and professional societies. This ensures high credibility and use by HCPs.
It's that easy
- Book a service package (posts, chat and/or event calendar)
- Get access to your own editorial tool
- Create and post posts
- Receive reporting
We would be happy to inform you about all the features and opportunities offered by our app.
Integrate the 1-minute MedNews app Orange Salamander® into your marketing strategy; as an efficient way to reach doctors and pharmacists with 1 click
to achieve and win.
