Orange Salamander®
The 1-minute MedNews app to reach current and new doctors, pharmacists, and pharmacy technicians even better.
OTC products are now even more visible – thanks to our new PTA specialist group in:
m
From the September 1, 2025 are PTAs officially part of our app – thus opening up a new, direct access to the target group in the pharmacy for your OTC products.
Your chances:
- Direct access to PTAs
- Sustainable brand presence at the point of sale
- Push notifications directly to your target group's smartphone
Be there at the launch now:
Use our
exclusive OTC launch package – perfectly tailored to the PTA professional group's app membership. Present your topics in a modern, medical environment and secure your reach at the optimal time.
Contact us now for your OTC launch offer:
Who is the 1-Minute MedNews app for?
The 1-Minute MedNews app is aimed at pharmaceutical, medical technology and healthcare companies. for communication regarding Rx and OTC products.
Feel free to contact us. We offer free, personalized consultations.
Maximum visibility and reach for your product
01 RIncrease range – in a targeted and legally compliant manner
- More contact with new and existing HCPs, even without or with a small field service
- Targeted outreach to referring physicians to direct patients to specialists more quickly.
- Push notifications via follower function – direct communication with the target group
- HWG-compliant platform for reputable and secure communication
02
Successfully supporting market launches and established products
- Greater visibility before, during and after launch – for faster market success
- Inform HCPs quickly and efficiently about new studies and real-world data
- Share information on expanded indications and new therapeutic successes directly.
- Consolidate the touchpoint journey – through QR codes, links and an integrated follower function.
03 Effectively extending and linking conferences
- Publish congress news during the event
- Invite HCPs specifically in advance to symposia or booths
- Increase the number of participants at events, e.g. for in-house or online formats.
04 Gain time & act flexibly
- Use the editorial tool flexibly – control topics, timing and target groups yourself.
- Outsourcing medical writing and content creation saves internal resources and time.
- Efficiently produce 1-minute videos, e.g., by pharmaceutical representatives or KOLs.
05 Reduce costs & increase impact
- Having content created by professionals reduces agency costs.
- Long-term visibility of the content (12 months) – ideal for sustainable brand building
- Measurable performance: Click-through rate, page views, and dwell time show the ROI.
- Synergies with the sales force – pharmaceutical representatives use articles as conversation starters and thus increase the closing rate.
Today and in the future, reach doctors, pharmacists and pharmacy technicians where they can be reached and have time:in the morning with coffee, on the train and in the evening on the sofa.
4 1 Funktionen
01 Medical short content
- Text, video and/or audio: Medical and congress news as well as product information
- Duration: 1 minute
- With further links
02 Push function
- Push notifications directly to the mobile phone display of the HCPs in the respective specialty
- Maximum visibility for your product messages
- With just one click, the push notification leads to the desired information.
03 Direct chat
- Quick chat between field staff/medical staff and HCPs directly from within a post
- Shortest and simplest way of dialogue
04 Events calendar
- For your own events
- Easily reach your target audience, win participants
- Register directly on your event website
05 Individual editorial tool
- Create articles independently and publish them specifically to specialist groups
- Alternatively: Have our editorial team create and publish content.
We prove visibility!
Reach test for your target group(s)
Free - No obligation - Specific
For a clever channel mix and sound budget planning
Are your pharmaceutical representatives already using Orange Salamander?®?
With your 1-minute news updates, you'll have the perfect way to connect with HCPs and always have an answer to the question: "What's new?". Your sales representatives will find it easier to reach you and can effectively gain followers for your company channel. Furthermore, take advantage of the opportunity for direct chat between healthcare professionals and physicians.
Your advantages:
1. Frequency of contact, both in person and digitally, is increasing noticeably.
2. SBuild or secure a strong market presence
Schedule an appointment appointment For more information on how your field staff can specifically use the app.
Content is King!
No banner ads or similar – just informative short content from our MedWiss team, companies, and professional societies. This means high credibility and usage by healthcare professionals.
In 4 Steps to visibility in the app
- Book a service package (posts, chat and/or event calendar)
- Gain access to your own editorial tool
- Create and post content
- Receive reporting
We would be happy to inform you about all the features and opportunities our app offers.
Integrate the 1-Minute MedNews app Orange Salamander® into your marketing strategy; as an efficient way to reach doctors, pharmacists and pharmacy technicians with 1 click
to reach and win.
